For Construction Directors · MDs · HSEQ Leads

The Site
Journal.

You have systems for every physical risk on site. You have almost nothing for the daily mental state of the people doing the work. The Site Journal changes that. Five minutes a day. Workers stay private. You get the data your board needs.

Higher suicide rate
than any other UK industry
£56bn
Annual cost to UK
employers — poor mental health
85%
Workers who would not
discuss mental health on site
No app store required
Works without signal
Anonymous by design
Installs in 30 seconds
Five minutes a day
The problem

The investment is real.
The reach is not.

81% of organisations increased their wellbeing investment since the pandemic. 61% of workers are still languishing. Here is why.

5%
EAP usage rateThe number on the lanyard never gets called. Not because workers do not need support. Because the system was designed for crisis, not prevention.
£0
Daily practiceMost construction companies spend nothing on a daily mental fitness habit. The awareness campaign runs in October. The worker still has no practice on the other 364 days.
47%
PresenteeismNearly half of all employees work when they are mentally unwell. On a construction site that is not just a productivity issue. It is a safety issue.
The solution

Built for site life.
Not office life.

The Site Journal is not another EAP. It is a daily practice that reaches workers where they are, before the problem becomes a crisis.

Private by design
Entries never leave the worker's device. Nothing identifiable is ever shared. Workers write honestly because they know nobody is reading.
Works without signal
Fully offline capable. Installs from a browser link in 30 seconds. No app store. No IT approval. No friction between the worker and the practice.
Manager dashboard
Anonymous aggregate data: engagement rates, SHIFT stage scores, trend lines. Enough to show your board that wellbeing investment is working. Nothing that identifies anyone.
The SHIFT Code™ framework
Five questions across five stages: State, Habits, Identity, Focus, Transformation. Built over thirty years supporting thousands of people.
Ask Dave — private AI support
Every worker gets access to Ask Dave — a private AI built on thirty years of Dave's clinical work. Something on their mind? They talk to Dave. Nobody else sees the conversation. Not the employer. Not HR. Not anyone.
The Site Journal · Day 8
S — State
"Where are you actually right now — before the day takes over?"
1710
H — Habits
"Is the way you responded to yesterday's pressure a choice — or an autopilot?"
I — Identity · locked
Included with every licence
Ask Dave

Private AI support.
For every worker.
Every day.

Alongside the daily journal, every worker gets access to Ask Dave — a private AI built on thirty years of Dave's clinical work. When something's on their mind that goes beyond a five-minute check-in, they can talk. The conversation is completely private. Not visible to the employer. Not visible to HR. Nobody.

Not visible to the employer. Ever.
Not visible to HR. Not policy-restricted — technically impossible.
Built on 30 years of clinical practice. Not a chatbot. A framework.
Available 24/7. Before the shift, after the shift, at 3am if that's when it's needed.
Talk to Dave — try it now →
D
Ask Dave
● Private · The SHIFT Code™
Nobody else sees this
Been struggling to sleep. The job's getting on top of me and I can't switch off at home.
Dave That's a real pattern — when the site follows you home. Sleep is where the body tries to process what the mind hasn't finished with. What's actually running in the background when you lie down? Is it the job itself, or something specific?
The pressure from the foreman. Feel like I can't do anything right lately.
Dave That gap between what you're delivering and what you think is expected — that's exhausting to carry. Let's look at where that started. Was this always the dynamic, or did something shift?
Say something...
Send
How it works

From signing up to
day one in under an hour.

01
You sign up
Choose your licence tier and complete sign-up. Your access code is generated automatically and lands in your inbox within minutes.
02
Workers install
Share the link and access code with your team. They open it on any phone, tap install. No app store. Done in 30 seconds.
03
Daily practice begins
Five questions. Five minutes. Every morning before the site starts. Entries stay on the worker's device. The habit builds over time.
04
You see the data
Your manager dashboard shows anonymous engagement trends, SHIFT stage scores and monthly signals. Evidence your wellbeing investment is working.
Pricing

Simple annual licensing.
No per-seat surprises.

First five companies get founding price. After that the standard tier applies. All tiers include an onsite launch session with Dave, monthly reports and quarterly review calls.

Standard
Foundation
£1,500
per year · up to 50 workers
Full workforce journal access
Ask Dave — private AI support for every worker
Manager dashboard
Monthly engagement reports
Built to Break sector report
Onsite launch session with Dave
Quarterly review calls
Get started
Growing workforce
Standard
£3,500
per year · 51–150 workers
Everything in Foundation
Ask Dave — private AI support for every worker
Extended workforce licence
Multi-site dashboard view
Priority support
Get started
Larger contractor
Advanced
£6,500
per year · 151–350 workers
Everything in Standard
Ask Dave — private AI support for every worker
Multi-site comparative dashboard
Bi-monthly strategy call with Dave
HSEQ reporting pack
Get started
Major contractor / group
Enterprise
Bespoke
350+ workers · multi-site · group rollout
Unlimited workforce licences
Ask Dave — private AI support for every worker
Group-level dashboard and reporting
Dedicated account management
Custom onboarding programme
Board-level reporting pack
Integration with existing HSEQ frameworks
Talk to Dave
Who built this

Dave
Heffernan.

30 years clinical practice
The SHIFT Code™ framework
Construction sector specialist
Podcast host · speaker · author

“Most wellbeing programmes are built for people who already know how to ask for help. Construction workers are not those people. The Site Journal meets them where they are.”

Dave has spent thirty years working with people who do not talk about what is happening inside. He built The SHIFT Code™ framework to change that — a structured daily practice that builds mental fitness the same way site life builds physical toughness. Gradually. Without drama. Without asking anyone to open up in a room full of colleagues.

The Site Journal is that framework, delivered digitally. Every worker. Every morning. Five minutes.

Get started

Claim your licence.
Launch within the week.

Fill in your details and Dave will be in touch within 24 hours to confirm your tier, send your access code, and book your onsite launch session.

You’re in.
Dave will be in touch within 24 hours with your access code and next steps.

No payment taken here. Dave will confirm pricing and next steps by email.