For Construction Directors · MDs · HSEQ Leads

The Site
Journal.

You have systems for every physical risk on site. You have almost nothing for the daily mental state of the people doing the work. The Site Journal changes that. Five minutes a day. Workers stay private. You get the data your board needs.

Get founding licence — £995 See how it works
3×
Higher suicide rate
than any other UK industry
£56bn
Annual cost to UK
employers — poor mental health
85%
Workers who would not
discuss mental health on site
No app store required
Works without signal
Anonymous by design
Installs in 30 seconds
Five minutes a day
The problem

The investment is real.
The reach is not.

81% of organisations increased their wellbeing investment since the pandemic. 61% of workers are still languishing. Here is why.

5%
EAP usage rateThe number on the lanyard never gets called. Not because workers do not need support. Because the system was designed for crisis, not prevention.
£0
Daily practiceMost construction companies spend nothing on a daily mental fitness habit. The awareness campaign runs in October. The worker still has no practice on the other 364 days.
47%
PresenteeismNearly half of all employees work when they are mentally unwell. On a construction site that is not just a productivity issue. It is a safety issue.
The solution

Built for site life.
Not office life.

The Site Journal is not another EAP. It is a daily practice that reaches workers where they are, before the problem becomes a crisis.

Private by design
Entries never leave the worker's device. Nothing identifiable is ever shared. Workers write honestly because they know nobody is reading.
Works without signal
Fully offline capable. Installs from a browser link in 30 seconds. No app store. No IT approval. No friction between the worker and the practice.
Manager dashboard
Anonymous aggregate data: engagement rates, SHIFT stage scores, trend lines. Enough to show your board that wellbeing investment is working. Nothing that identifies anyone.
The SHIFT Code™ framework
Five questions across five stages: State, Habits, Identity, Focus, Transformation. Built over thirty years supporting thousands of people.
The Site Journal · Day 8
S — State
"Where are you actually right now — before the day takes over?"
1710
H — Habits
"Is the way you responded to yesterday's pressure a choice — or an autopilot?"
I — Identity · locked
ENTRIES STAY ON THIS DEVICE · SHIFT CODE™
Ask Dave AI

A clinical conversation.
Available at 2am.

Every worker on the platform has access to Ask Dave — an AI built on 30 years of clinical experience and The SHIFT Code™ framework. It already knows their week before they say a word. It responds as a peer, not a professional. It handles the darkest moments correctly.

Contextually intelligent
Ask Dave reads each worker's journal data before the conversation starts. It leads from the weakest SHIFT signal — not a generic greeting.
Crisis protocol built in
If a worker reaches the darkest point, Ask Dave responds correctly — directing immediately to the crisis line. No hesitation. No generic response.
Completely private
Nobody sees the conversation. Not the employer. Not HR. What a worker says to Dave stays with Dave.
Talk to Dave
Dave Heffernan
ASK DAVE
Dave

That pressure you're feeling right now? It is heavy, it is real, and it takes an incredible amount of strength to carry it every day. You are not weak for feeling crushed by it. You are human.

Nobody sees this. Not your employer. Not HR.

How it works

From signing up to
day one in under an hour.

01
You sign up
Choose your licence tier and complete sign-up. Your access code is generated automatically and lands in your inbox within minutes.
02
Workers install
Share the link and access code with your team. They open it on any phone, tap install. No app store. Done in 30 seconds.
03
Daily practice begins
Five questions. Five minutes. Every morning before the site starts. Entries stay on the worker's device. The habit builds over time.
04
You see the data
Your manager dashboard shows anonymous engagement trends, SHIFT stage scores and monthly signals. Evidence your wellbeing investment is working.
Pricing

Simple annual licensing.
No per-seat surprises.

First five companies get founding price. After that the standard tier applies. All tiers include an onsite launch session with Dave, monthly reports and quarterly review calls.

Founding — 3 of 5 remaining
Founding licence
Foundation
£995
per year · up to 50 workers
Full workforce journal access
Manager dashboard
Monthly engagement reports
Built to Break sector report
Onsite launch session with Dave
Quarterly review calls
Claim founding price
Standard
Foundation
£1,500
per year · up to 50 workers
Full workforce journal access
Manager dashboard
Monthly engagement reports
Built to Break sector report
Onsite launch session with Dave
Quarterly review calls
Get started
Larger workforce
Standard+
£3,500
per year · 51–150 workers
Everything in Foundation
Extended workforce licence
Multi-site dashboard view
Priority support
Get in touch
Who built this

Dave
Heffernan

Clinical Hypnotherapist
Author — From Morphine to Match Fit
Keynote Speaker
Thirty years · thousands of people
"Construction loses more workers to suicide than to falls from height. We have built extraordinary systems for physical safety. We have built almost nothing for the daily mental state of the people doing the work. That is the gap the Site Journal fills."

I grew up on the roughest council estate in Europe. I slept on park benches at sixteen. I was given a terminal diagnosis at forty and came off thirty-six tablets including morphine. The SHIFT Code™ is not something I developed in a clinical setting and mapped onto my experience. It is something I extracted from surviving. Every question in the Site Journal comes from thirty years of sitting with people at the edge of what felt survivable.

Get started today

Claim your
founding licence.

Fill in your details below. Dave will be in touch within 24 hours to confirm your access code and book your onsite launch session.

No payment taken here. Dave will confirm your access code and invoice details within 24 hours. Payment by bank transfer or PayPal.

Enquiry received.
Dave will be in touch within 24 hours with your access code, invoice details and to book your onsite launch session.

A copy of the Built to Break construction report will be included with his reply.