Construction Workforce Intelligence · The SHIFT Code™ · Author

The Moment
Everything
Changes.

Most leadership development works with the 5% of the mind that's already trying. Dave Heffernan works with the 95% that's running the show.

Dave Heffernan
30+
Years of clinical practice
1,000+
Clients transformed
5
Stages of The SHIFT Code™
From Morphine to Match Fit book cover
Now Available on Amazon

From Morphine to Match Fit

The SHIFT Code™ — Five Questions That Change Everything

The story of homelessness, a terminal misdiagnosis, thirty-six tablets a day including morphine — and the five questions that built a life worth living. Available in paperback and Kindle.

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Five Questions. One Framework.
Real Change.

Not theory. A map built from thirty years of clinical practice and the most extreme personal terrain imaginable. When the subconscious shifts, behaviour reorganises automatically.

S

State

How am I actually feeling right now, honestly? Not fine. Not alright. The truth.

H

Habits

What patterns are running on autopilot — without me consciously choosing them?

I

Identity

What do I believe about myself? What story was installed before I had a choice?

F

Focus

Where is my attention actually going? Am I spending energy on things I cannot control?

T

Transformation

What specifically do I want to be different — and what is the one change that will make it so?

For Construction Companies

The Site Journal

A daily mental fitness and workforce intelligence platform built for construction and infrastructure companies. Workers check in for five minutes. Leaders see anonymous trend data — early warning before absence, injury, or turnover becomes the first signal.

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For Individuals & Leadership Teams

The SHIFT Code™

Clinical hypnotherapy working at the subconscious level — where behaviour is actually stored. 1:1 intensive programmes for senior leaders and executives, and corporate cohort programmes for leadership teams who want to go beyond the surface.

Work With Dave
"Dave doesn't deliver a training day. He delivers a shift."

HR Director

"The most practically useful wellbeing session we have ever run."

L&D Manager

"I've tried therapy, coaching and every app going. This was different."

Client

Work With Dave

Workforce Intelligence.
Built for Construction.

The Site Journal is a digital mental health and workforce intelligence platform designed specifically for construction and infrastructure companies. Site teams complete regular structured check-ins. Managers get real-time trend data and early warning of workforce risk — before it becomes absence, injury, or turnover.

Not a generic wellbeing app. Not another tick-box exercise. A system built around the real pressures of site life — deadlines, subcontractors, weather, safety, and the unspoken culture of just getting on with it.

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What The Platform Delivers
Structured Check-InsRole-specific questions for site operatives, supervisors, and office staff — designed around real construction stressors.
Trend Detection & AlertsManagers see emerging patterns across teams and projects — not just individual snapshots.
SHIFT Coaching ContentEvidence-based micro-interventions delivered to workers at the right moment, not just crisis response.
Company LicensingAnnual licence model for companies of any size. No per-seat complexity. Full onboarding and setup included.