Published Book

From Morphine
to Match Fit

The SHIFT Code™ — Five Questions That Change Everything

Most books about resilience are written by people who read about it. This one is written by someone who needed it to survive.

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From Morphine to Match Fit — Dave Heffernan
Out
Now
★★★★★

"This is not a self-help book. It is the account of a man who rebuilt himself from the inside out — and the framework that came out of it."

From Morphine to Match Fit

Built from a life
that couldn't be
theorised.

Dave Heffernan grew up on one of the roughest council estates in Europe. By eight years old he had served close to three thousand funerals as an altar boy. At sixteen he was homeless. At thirty-six he was given a terminal diagnosis, prescribed thirty-six tablets a day including morphine, and told to manage his decline.

He didn't take the tablets. What followed was the hardest year of his life. And the most transformative.

The SHIFT Code™ didn't come from a research department. It came from a man who had to find a way out of the worst possible version of himself, and who has spent thirty years helping thousands of others do the same.

If you work with people under pressure, in high-risk environments, or carrying weight they don't show at work, this book is a reference point you will return to.

Five questions.
Asked honestly.
In the right order.

S
State
Where are you actually right now?
H
Habits
What are you doing every day that keeps you exactly where you are?
I
Identity
Who do you believe you are? Because that determines everything that's possible.
F
Focus
Where is your attention going? Energy follows it whether you want it to or not.
T
Transformation
A new operating system. Not a one-time fix.

If any of these is true,
this book was written for you.

Leaders in high-pressure industries
Construction, utilities, field services. You're responsible for people who carry things they don't show. This gives you a framework to understand what's actually happening and what to do about it.
HR, People and HSEQ professionals
You know wellbeing initiatives get ticked off and forgotten. This book explains why — and offers a model that works at the level where behaviour actually changes.
Anyone stuck and done pretending they're not
No jargon. No boardroom frameworks. Just five honest questions, a method that was tested in the hardest possible circumstances, and thirty years of proof it works.

Read the opening.
Free.

The prologue that starts with thirty-six tablets on a table and the question that followed. Plus the 60-Second SHIFT Reset — a tool you can use tomorrow morning before anything else. Enter your details and I'll send both straight over.

Done. The extract and the Reset tool are on their way. Check your inbox — if it ends up in junk, fish it out.

No sequences. No spam. Just the extract and the Reset tool.