The SHIFT Code™ — Five Questions That Change Everything
The story of homelessness, a terminal misdiagnosis of Motor Neuron Disease, thirty-six tablets a day including morphine — and the five questions that built a life worth living.
Dave Heffernan doesn't talk about resilience from a position of comfort. He talks about it from Ordsall, Salford. From park benches. From courtrooms. From a bedroom table with thirty-six tablets in a plastic cup and a misdiagnosis that changed the shape of a decade.
Between the ages of five and eighteen, Dave served as an altar boy at St Joseph's Church in Salford, attending close to three thousand funerals. It was there, aged eight, that he asked his priest the question that became the foundation of everything: how do I live a life of no regret?
From Morphine to Match Fit is that story, told without the neat edges taken off, and the framework woven through it.
The book is both memoir and manual. The story moves between chapters of Dave's life and the five stages of the framework — State, Habits, Identity, Focus, Transformation — showing how each stage was forged in real experience, not academic theory.
Bulk copies of From Morphine to Match Fit are available for organisations, leadership teams, and event organisers. Dave is also available to speak at book-related events, leadership conferences, and corporate away days.